SOCIAL-AC137-LinkedIn-06
- James W.
- May 5
- 1 min read

Theme: The Preference Gap
What you told your building: "I prefer 21°C"
What your actual behaviour shows: "I adjust to 20.8–21.8°C, varying by time of day and stress level"
What you actually need: ???
Your building has data on the first two. No idea about the third.
This gap—between stated, revealed, and actual needs—is where fairness breaks down.
We've developed a framework to address it. More details coming this week.




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