The Choice Ahead

LinkedIn Post 15: The Choice Ahead

Property valuers have a choice about synthetic comparables.

Option 1: Use them without governance, hoping that no disputes emerge and no regulatory attention materializes.

Option 2: Avoid them entirely, limiting analytical tools but avoiding governance complexity.

Option 3: Adopt governance standards now—establishing your own best practices while waiting for formal professional standards to be finalized.

Option 3 is harder. It requires documentation discipline, validation rigor, and professional judgment about when synthetic evidence is appropriate.

But Option 3 positions your firm ahead of the inevitable standards evolution. When formal guidance arrives, you're ready. When disputes emerge, you're protected.

The profession's choice matters. Your firm's choice matters more.

Which path will you choose?

#RealEstate #Valuation #Leadership #Governance #AI