The Valuation Evolution
- James W.
- 3 days ago
- 1 min read

LinkedIn Post 01: The Valuation Evolution
Your AI comparable analysis tool just generated a comparable sale. Except it never happened. No closing statement. No buyer. No property.
Welcome to the synthetic comparable era. Property valuers now use algorithm-generated evidence. This is happening today, across residential and commercial markets.
The question isn't whether synthetic comparables are legitimate—they solve real problems in thin markets. The question is whether they're governed responsibly.
RICS Red Book? Silent. Professional standards? Undefined. Liability exposure? Very real.
Synthetic comparables deserve governance. The profession should establish standards now—before courts and regulators do.

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